DESIGN &
BRAND STRATEGIST
Trusted leader, purpose driven problem-solver and design professional with over 17 years of experience in marketing and brand identity development
Expertise in
marketing strategy
& communications
project & team management
brand identity design
event planning
& logistics
print & digital media
interactive design: UI/UX
Featured projects
Explore a curated selection of my work, showcasing a variety of projects ranging from marketing campaigns, brand identity development to promotional collateral. Each project highlights my commitment to communication, innovation and quality.
About me
Hey there, I'm Darren, a designer based in the vibrant city of Boston. With over 17 years of experience in marketing and advertising, I’ve had the privilege of designing, collaborating on, and managing a wide variety of projects, from marketing campaigns to branding and event promotions. Originally from the dynamic city of Hong Kong, I moved to the U.S. with my family at a young age, which has shaped my diverse perspective on design and creativity.
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At the core of my design philosophy is a commitment to problem-solving. I believe in understanding the unique needs of each project, approaching them with empathy, and leveraging creativity to develop solutions that are both functional and visually impactful.
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I’m also a firm believer in the power of storytelling. This passion is what drew me to video games, where I found a unique blend of challenges and immersive adventures that captivate the imagination. It’s this fascination with crafting meaningful narratives and experiences that inspired me to pursue a career in design, where I strive to transform ideas into compelling, shareable experiences.
Unique perspective
In my line of work, I serve a diverse clientele, including those in the nonprofit sectors, human services, consumer goods, education, health and wellness, and food and beverage industries. With years of experience collaborating with businesses across various fields, I bring a wealth of expertise and a unique vantage point. I work closely with C-Suite executives and engage in cross-functional consultation and collaboration with program managers and external vendors.
What may be considered conventional in one industry can often present an innovative perspective when adapted to a different field. If you're seeking to infuse your business with fresh, cross-industry insights, I invite you to reach out. Let's explore how my experience can benefit your organization!
Fun Facts
17+
Years of experience in design & marketing
320+
Design team projects / tasks fulfilled annually
450+
Cups of coffee consumed in a calendar year
40+
Visits to Korean BBQ restaurants
Get in touch
I'm drawn to businesses that are forward-thinking and recognize the power of purposeful design to achieve their goals. If that describes your company, I'm eager to connect with you!